Square: Almost Christmas

In Q2 2023, Square was able to capitalize on an opportunity to strengthen its influence in the restaurant space in Ireland. Seeing as we could only do something in October Q4 2023, we wanted to ladder up to our existing messaging: Everything Your Business Needs. Almost. In that vein, we presented Almost Christmas as a physical extension of the campaign. Developed over a month-long creative period, the Almost Christmas campaign brings a little holiday cheer to Irish businesses.

The campaign sought to bring multiple restaurant owners and their plus-ones together in a relaxed setting, with holiday menu samples, a cookies for donations booth, and a manned station to show and explain Square’s hardware and offerings. The event lasted 2 days, and had a total of 160+ restauranteurs; networks were established and we are still getting new signups and commitments from restaurants as of January 2024, making this a big success.

I personally was in charge of all branding guidance for our production partner, WaveMaker, who facilitated and handled logistics, motion work, printed work and merch as the sole designer on the project.

Copywriter + Fellow Ideater: Susana Hernández-Welch
Creative Director: Neil MacLean