Every Mother Counts

Every Mother Counts is a non-profit organization that prioritizes the health of every mother, everywhere. As a global initiative, Every Mother Counts needed an extensive website that could cater to the needs of medical professionals in Tanzania, running ambassadors in the United States and pregnant women in looking for resources in Bangladesh.

Through user flows with the client, wireframing in Sketch, content auditing of their previous site, using Coggle to determine EMC’s information architecture, and setting up samples of their site in Invision, Every Mother Counts was able to simplify their information to get to users quickly in efficiently, while matching up with their new brand. With the help of the new website, Every Mother Counts saw an increase in engagement and their highest donations recorded since 2012.

Role: Designer
Studio: MESH Design and Development

View the website at everymothercounts.org