Square Australia: Flinders St

In Q4 2023, Square Australia saw a rare opportunity: a busy metro station called Flinders St. had an opening for advertisements. We jumped on it and worked hard to bring it to brand standard right before Thanksgiving (for the US) which was a nice achievement. During this time, I worked with the creative director and Figma for storyboarding and After Effects to produce the advertisement on multiple screens.

As of January 2024, we are still collecting data on how this activation performed, but with on the ground Square associates, we were able to see that there was quite a few people lining up to have a go at the claw.

Creative Director: Kae Yen Wong
Art Director: Fin Wang