Bronx Bodegas

Since the Bronx, New York is considered the hungriest borough in New York City with the lack of grocery stores and access to healthy choices, bodegas have become a staple. The #freshbronxbodega campaign highlights simple nutritious options that bodega owners are making accessible in the Bronx in place of traditional grocery stores. Co-designed with the kids of Bronx Health Reach and the young professionals of BronxWorks, a cheerful, bright campaign is making its way through the Bronx and encouraging people to make healthier choices.

Role: Designer/Illustrator/Emoji Researcher
Studio: MESH Design and Development