ClassPass

Founded in 2012, ClassPass was founded to address finding a fitness genre and routine that works for you (in the case of founder Payal, a belly-dancing class every other day). Over the next six years, ClassPass grew to be a powerhouse in major cities around the world for people aiming to establish an accessible routine.

I joined ClassPass in the fall of 2019, as a visual designer and illustrator for ClassPass’ fun social media presence. Along the way, I began to animate instagram stories; art direct and photograph brand collaborations; attend large studio shoots in preparation for New Years, the largest campaign of the year; and conceptualize social media campaigns as follow-up to the new year season. While working within social media, ClassPass gained over 20,000 followers (6,000 of those came directly after the Slump Day campaign), and posts I’d illustrated received over 7,000 views and 2,500 likes.

In addition to working on the social media, I coordinated ClassPass’ water bottle giveaway gift on The Talk, finalized direct mail pieces, and worked with developers to create several B2B landing and webpage additions to make partners feel valued and part of something exclusive.

Role: Designer/Animator/Illustrator
Creative Director: Tatiana Kuzmowycz
Design Lead: Jane McDonough